Wednesday, March 19, 2008

Go high end or low end or both?

I'm having a discussion with some people I'm working with. The question is if they should remake their current product, and build a "light" team version, and price it much lower.  This is a critical issue, since a mistake can cost lots of money. Will a new simplier version cannibalize on their current position? Will current users want to downgrade?

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Hi, txs for letting me know your thoughts...