Is your SaaS business growing big or just growing?

Many people I speak with have the idea, and wish, to grow their company organic, slowly building their business up, adding customer to customer. Thereby they might be able to avoid the cold blooded investors.

I do agree, to a point. The dot.com company creators had ideas nobody wanted to buy, solutions nobody used. Still they collected oceans of fuel for their burn rate. But nothing was left when it all collapsed. People with great ideas should start organic. Build block by block. With blood, sweat and tears.

But the turning point should come when they have proof of concept, when it really works, when customers are lining up, when money starts coming in.Then they should consider their baby as an adult, and let it go to the market. Then it's the right time to start up a new project.By doing that you can fulfill yet another desire many entrepreneurs have; Keeping the company small, but rich.