Did you miss something?

If you where a car manufacturer, would you just build one single model, offer one engine size, have it in one coulor only and sell it at one price level only? Probably not. But how come SaaS developers so often only have one product, one product version one price level and only one website?

And how come so many developers have not discovered that they have a unique production advantage, compared to almost any industry type in the world? Digital products are cheap to manufacture, multiply and distribute.

If SaaS developers should think like manufacturers of consumer goods or B2B products, they would quickly start to develop product variations, website variations, price variations, feature variations. They could even present their basic products under different brandnames, different designs and coulors. Quick, easy and at low cost.

Presenting rich and variable SaaS product portfolios, with something for everyone would surely boost sales.