Salespeople or e-commerce?

Some SaaS developers have chosen not to support their sales with active personal sales work. They trust their ecommerce solutions and website self services solutions to do the sales job.

However, experiences shows that active marketing and personal selling makes a big difference, especially for complex software products and services. It’s also proven that online purchase of SaaS solutions often leads to high churn. Whereas supported implementation and training often leads to long term usage of the services.